# Case Study CTA

> A call to action framed around a customer story with a headline result and link. Use it after proof points to push readers toward booking a demo.

A shadcn/ui block from the [@shadcn-ui-blocks](https://www.shadcn-ui-blocks.com) registry, listed on [shadcn.exchange](https://shadcn.exchange/r/shadcn-ui-blocks/marketing-cta-sections-case-study-cta).

- Page, with a live preview: https://shadcn.exchange/r/shadcn-ui-blocks/marketing-cta-sections-case-study-cta
- Screenshot: https://abzjhwgwpdpz7ua5.public.blob.vercel-storage.com/shots/shadcn-ui-blocks/marketing-cta-sections-case-study-cta-light-a3f22872b7e0990b.png
- Registry item: https://www.shadcn-ui-blocks.com/r/marketing-cta-sections-case-study-cta.json
- Listed: 2026-10-13, source last changed 2026-10-13

## Install

```bash
npx shadcn@latest add https://www.shadcn-ui-blocks.com/r/marketing-cta-sections-case-study-cta.json
```

Run it in a project that has shadcn/ui set up. It adds the files below and installs what they depend on.

## Dependencies

- npm packages: `class-variance-authority`, `lucide-react`, `radix-ui`

## Files

### `components/blocks/marketing/cta-sections/case-study-cta.tsx`

```tsx
import { Button } from '@/components/ui/button';
import { Badge } from '@/components/ui/badge';
import { ArrowRight, ArrowUpRight, Quote } from 'lucide-react';

export default function CaseStudyCTA() {
  return (
    <>
      {/* Case Study CTA Section */}
      <div className="py-16 md:py-24">
        <div className="container mx-auto px-4 md:px-6 2xl:max-w-[1400px]">
          <div className="grid items-center gap-10 lg:grid-cols-5">
            <div className="lg:col-span-3">
              <div className="space-y-4">
                <Badge variant="outline" className="text-primary">
                  Case Study
                </Badge>
                <h2 className="text-3xl font-bold tracking-tighter md:text-4xl">
                  How TechNova increased productivity by 200% with our platform
                </h2>
                <div className="text-muted-foreground flex items-center gap-3">
                  <img
                    src="https://images.unsplash.com/photo-1491349174775-aaafddd81942?q=80&w=150&auto=format&fit=crop&ixlib=rb-4.0.3"
                    alt="Jennifer Lee"
                    width={40}
                    height={40}
                    className="rounded-full"
                  />
                  <div className="text-sm">
                    <p className="text-foreground font-medium">Jennifer Lee</p>
                    <p>CTO, TechNova</p>
                  </div>
                </div>
                <p className="text-muted-foreground md:text-lg">
                  Learn how TechNova, a leading tech startup, transformed their
                  workflow and boosted team productivity with our comprehensive
                  solution.
                </p>
              </div>

              <div className="mt-8 space-y-4">
                <div className="flex items-start gap-4">
                  <div className="bg-primary/10 rounded-full p-2">
                    <svg
                      xmlns="http://www.w3.org/2000/svg"
                      width="24"
                      height="24"
                      viewBox="0 0 24 24"
                      fill="none"
                      stroke="currentColor"
                      strokeWidth="2"
                      strokeLinecap="round"
                      strokeLinejoin="round"
                      className="text-primary h-5 w-5"
                    >
                      <path d="M6.5 6.5h11v11h-11z" />
                      <path d="m21 3-9 9" />
                      <path d="M21 14v7h-7" />
                      <path d="M3 21V10H10" />
                    </svg>
                  </div>
                  <div>
                    <h3 className="text-lg font-medium">The Challenge</h3>
                    <p className="text-muted-foreground">
                      Managing multiple projects across distributed teams with
                      outdated tools led to miscommunication and missed
                      deadlines.
                    </p>
                  </div>
                </div>
                <div className="flex items-start gap-4">
                  <div className="bg-primary/10 rounded-full p-2">
                    <svg
                      xmlns="http://www.w3.org/2000/svg"
                      width="24"
                      height="24"
                      viewBox="0 0 24 24"
                      fill="none"
                      stroke="currentColor"
                      strokeWidth="2"
                      strokeLinecap="round"
                      strokeLinejoin="round"
                      className="text-primary h-5 w-5"
                    >
                      <path d="M12 22c5.523 0 10-4.477 10-10S17.523 2 12 2 2 6.477 2 12s4.477 10 10 10z" />
                      <path d="m9 12 2 2 4-4" />
                    </svg>
                  </div>
                  <div>
                    <h3 className="text-lg font-medium">The Solution</h3>
                    <p className="text-muted-foreground">
                      Implementing our comprehensive platform unified
                      communication, streamlined workflows, and provided
                      real-time tracking capabilities.
                    </p>
                  </div>
                </div>
                <div className="flex items-start gap-4">
                  <div className="bg-primary/10 rounded-full p-2">
                    <svg
                      xmlns="http://www.w3.org/2000/svg"
                      width="24"
                      height="24"
                      viewBox="0 0 24 24"
                      fill="none"
                      stroke="currentColor"
                      strokeWidth="2"
                      strokeLinecap="round"
                      strokeLinejoin="round"
                      className="text-primary h-5 w-5"
                    >
                      <path d="M22 12h-4l-3 9L9 3l-3 9H2" />
                    </svg>
                  </div>
                  <div>
                    <h3 className="text-lg font-medium">The Results</h3>
                    <p className="text-muted-foreground">
                      200% increase in productivity, 50% reduction in meeting
                      time, and 30% faster project completion.
                    </p>
                  </div>
                </div>
              </div>

              <div className="border-primary/20 text-muted-foreground relative mt-8 border-l-4 pl-6 italic">
                <Quote className="bg-background text-primary absolute -top-2 -left-3 h-6 w-6 rounded-full" />
                <p className="md:text-lg">
                  &ldquo;The platform transformed how our teams collaborate.
                  We&apos;ve eliminated silos and can now deliver projects with
                  unprecedented speed and quality.&rdquo;
                </p>
              </div>

              <div className="mt-8 flex flex-col gap-4 sm:flex-row">
                <Button size="lg" asChild>
                  <a href="#">
                    Read Full Case Study
                    <ArrowRight className="ml-2 h-4 w-4" />
                  </a>
                </Button>
                <Button variant="outline" size="lg" asChild>
                  <a href="#">
                    Schedule a Demo
                    <ArrowUpRight className="ml-2 h-4 w-4" />
                  </a>
                </Button>
              </div>
            </div>
            <div className="lg:col-span-2">
              <div className="relative aspect-[4/3] overflow-hidden rounded-xl border">
                <img
                  src="https://images.unsplash.com/photo-1568992687947-868a62a9f521?q=80&w=2832&auto=format&fit=crop&ixlib=rb-4.0.3"
                  alt="TechNova team collaborating on the platform"
                  className="object-cover"
                />
                <div className="absolute inset-0 flex items-center justify-center">
                  <div className="rounded-full border-2 border-white bg-white/20 p-2 backdrop-blur-sm transition-transform hover:scale-110">
                    <svg
                      xmlns="http://www.w3.org/2000/svg"
                      width="24"
                      height="24"
                      viewBox="0 0 24 24"
                      fill="none"
                      stroke="currentColor"
                      strokeWidth="2"
                      strokeLinecap="round"
                      strokeLinejoin="round"
                      className="h-10 w-10 text-white"
                    >
                      <polygon points="5 3 19 12 5 21 5 3" />
                    </svg>
                  </div>
                </div>
              </div>
              <div className="mt-6 grid grid-cols-2 gap-4">
                <div className="bg-card rounded-lg border p-4 text-center">
                  <div className="text-primary text-3xl font-bold">200%</div>
                  <p className="text-muted-foreground text-sm">
                    Productivity Increase
                  </p>
                </div>
                <div className="bg-card rounded-lg border p-4 text-center">
                  <div className="text-primary text-3xl font-bold">30%</div>
                  <p className="text-muted-foreground text-sm">
                    Faster Project Delivery
                  </p>
                </div>
              </div>
              <div className="bg-muted/40 mt-6 rounded-lg border p-4">
                <div className="flex items-center justify-between">
                  <div className="flex items-center gap-2">
                    <img
                      src="https://images.unsplash.com/photo-1560179304-6fc1d8749b23?q=80&w=100&auto=format&fit=crop&ixlib=rb-4.0.3"
                      alt="TechNova company logo"
                      width={32}
                      height={32}
                      className="rounded-full"
                    />
                    <span className="font-medium">TechNova</span>
                  </div>
                  <Badge variant="outline" className="bg-card">
                    SaaS
                  </Badge>
                </div>
                <div className="text-muted-foreground mt-2 text-xs">
                  <span className="font-medium">Industry:</span> Technology
                  <span className="mx-2">•</span>
                  <span className="font-medium">Team size:</span> 120+
                  <span className="mx-2">•</span>
                  <span className="font-medium">Region:</span> Global
                </div>
              </div>
            </div>
          </div>
        </div>
      </div>
      {/* End Case Study CTA Section */}
    </>
  );
}
```

### `components/ui/button.tsx`

```tsx
import * as React from "react"
import { cva, type VariantProps } from "class-variance-authority"
import { Slot } from "radix-ui"

import { cn } from "@/lib/utils"

const buttonVariants = cva(
  "group/button inline-flex shrink-0 items-center justify-center rounded-md border border-transparent bg-clip-padding text-sm font-medium whitespace-nowrap transition-all outline-none select-none focus-visible:border-ring focus-visible:ring-3 focus-visible:ring-ring/50 active:not-aria-[haspopup]:translate-y-px disabled:pointer-events-none disabled:opacity-50 aria-invalid:border-destructive aria-invalid:ring-3 aria-invalid:ring-destructive/20 dark:aria-invalid:border-destructive/50 dark:aria-invalid:ring-destructive/40 [&_svg]:pointer-events-none [&_svg]:shrink-0 [&_svg:not([class*='size-'])]:size-4",
  {
    variants: {
      variant: {
        default: "bg-primary text-primary-foreground hover:bg-primary/80",
        outline:
          "border-border bg-background shadow-xs hover:bg-muted hover:text-foreground aria-expanded:bg-muted aria-expanded:text-foreground dark:border-input dark:bg-input/30 dark:hover:bg-input/50",
        secondary:
          "bg-secondary text-secondary-foreground hover:bg-secondary/80 aria-expanded:bg-secondary aria-expanded:text-secondary-foreground",
        ghost:
          "hover:bg-muted hover:text-foreground aria-expanded:bg-muted aria-expanded:text-foreground dark:hover:bg-muted/50",
        destructive:
          "bg-destructive/10 text-destructive hover:bg-destructive/20 focus-visible:border-destructive/40 focus-visible:ring-destructive/20 dark:bg-destructive/20 dark:hover:bg-destructive/30 dark:focus-visible:ring-destructive/40",
        link: "text-primary underline-offset-4 hover:underline",
      },
      size: {
        default:
          "h-9 gap-1.5 px-2.5 in-data-[slot=button-group]:rounded-md has-data-[icon=inline-end]:pr-2 has-data-[icon=inline-start]:pl-2",
        xs: "h-6 gap-1 rounded-[min(var(--radius-md),8px)] px-2 text-xs in-data-[slot=button-group]:rounded-md has-data-[icon=inline-end]:pr-1.5 has-data-[icon=inline-start]:pl-1.5 [&_svg:not([class*='size-'])]:size-3",
        sm: "h-8 gap-1 rounded-[min(var(--radius-md),10px)] px-2.5 in-data-[slot=button-group]:rounded-md has-data-[icon=inline-end]:pr-1.5 has-data-[icon=inline-start]:pl-1.5",
        lg: "h-10 gap-1.5 px-2.5 has-data-[icon=inline-end]:pr-2 has-data-[icon=inline-start]:pl-2",
        icon: "size-9",
        "icon-xs":
          "size-6 rounded-[min(var(--radius-md),8px)] in-data-[slot=button-group]:rounded-md [&_svg:not([class*='size-'])]:size-3",
        "icon-sm":
          "size-8 rounded-[min(var(--radius-md),10px)] in-data-[slot=button-group]:rounded-md",
        "icon-lg": "size-10",
      },
    },
    defaultVariants: {
      variant: "default",
      size: "default",
    },
  }
)

function Button({
  className,
  variant = "default",
  size = "default",
  asChild = false,
  ...props
}: React.ComponentProps<"button"> &
  VariantProps<typeof buttonVariants> & {
    asChild?: boolean
  }) {
  const Comp = asChild ? Slot.Root : "button"

  return (
    <Comp
      data-slot="button"
      data-variant={variant}
      data-size={size}
      className={cn(buttonVariants({ variant, size, className }))}
      {...props}
    />
  )
}

export { Button, buttonVariants }
```

### `components/ui/badge.tsx`

```tsx
import * as React from "react"
import { cva, type VariantProps } from "class-variance-authority"
import { Slot } from "radix-ui"

import { cn } from "@/lib/utils"

const badgeVariants = cva(
  "group/badge inline-flex h-5 w-fit shrink-0 items-center justify-center gap-1 overflow-hidden rounded-4xl border border-transparent px-2 py-0.5 text-xs font-medium whitespace-nowrap transition-all focus-visible:border-ring focus-visible:ring-[3px] focus-visible:ring-ring/50 has-data-[icon=inline-end]:pr-1.5 has-data-[icon=inline-start]:pl-1.5 aria-invalid:border-destructive aria-invalid:ring-destructive/20 dark:aria-invalid:ring-destructive/40 [&>svg]:pointer-events-none [&>svg]:size-3!",
  {
    variants: {
      variant: {
        default: "bg-primary text-primary-foreground [a]:hover:bg-primary/80",
        secondary:
          "bg-secondary text-secondary-foreground [a]:hover:bg-secondary/80",
        destructive:
          "bg-destructive/10 text-destructive focus-visible:ring-destructive/20 dark:bg-destructive/20 dark:focus-visible:ring-destructive/40 [a]:hover:bg-destructive/20",
        outline:
          "border-border text-foreground [a]:hover:bg-muted [a]:hover:text-muted-foreground",
        ghost:
          "hover:bg-muted hover:text-muted-foreground dark:hover:bg-muted/50",
        link: "text-primary underline-offset-4 hover:underline",
      },
    },
    defaultVariants: {
      variant: "default",
    },
  }
)

function Badge({
  className,
  variant = "default",
  asChild = false,
  ...props
}: React.ComponentProps<"span"> &
  VariantProps<typeof badgeVariants> & { asChild?: boolean }) {
  const Comp = asChild ? Slot.Root : "span"

  return (
    <Comp
      data-slot="badge"
      data-variant={variant}
      className={cn(badgeVariants({ variant }), className)}
      {...props}
    />
  )
}

export { Badge, badgeVariants }
```